About us

As a supplier to the tire industry for 50 years, Bruno Wessel, has built a reputation for manufacturing and distributing innovative and high quality products. We manufacture a complete line of tire studding equipment and we are North America’s largest distributor of tire studs including the popular RoadGrip studs. We also manufacture the “Equalizer”  truck tire inflation system designed to quickly and accurately equalize and maintain up to 5 truck tires simultaneously.

Our company was founded by Bruno Wessel in the 1970’s in New York State. Bruno started by repairing air tools but soon saw an opportunity to become an importer and supplier of tire studs. The company has expanded and grown over the years and now includes offices in New York and Canada. In 1999 after Bruno’s retirement, the company continued to move forward under his son Garry. By providing exceptional service to our valued customers, we have become the largest manufacturer and importer of tire studs and equipment in North America. In 1999 we developed the Equalizer truck tire inflation system and it was an instant success with many large trucking fleets. All of our manufactured products are proudly made in USA and Canada and exported throughout the world.

In Memoriam


Mr. Bruno Wessel
May 12, 1932 –
August 2, 2013

Bruno Wessel, 81, of Sarasota Florida formally of White Plains, NY, died August 2, 2013. Bruno was born in White Plains, NY on May 12, 1932. He is predeceased by his wife Bjorg whom he married April 18, 1959. He is also predeceased by his brothers, Kenneth, George and Kurt.

Bruno started in the tire industry in 1972 selling tire studs and studding equipment door to door primarily in the northeast. Within a short period of time he had expanded his business to the entire North American market. He was known as “Super Stud” when he started giving awards to the top distributors. This award is still presented by the Northwest Tire Dealers Association (NWTDA) to the top tire dealers in the northwest. Bruno wessel, Inc. today is owned and managed by his son Garry Wessel. Bruno opened a Canadian branch in London Ontario in 1978. Today it is managed by Jeff Smith who started with the Bruno Wessel family 25 years ago. For many in the tire industry this is the end of an era. Bruno’s presence will be dearly missed.

Survivors include his sons Garry of White Plains, Rolf (Tina) of Newtown, CT, daughters Elizabeth (Joe) McKeon of Poughquag, NY and Vivian Wessel of Kristiansand, Norway; 10 grandchildren, Thomas Wessel; Stephanie, Ryan, Erin and Kelly Wessel; Erik, Kirsten and Markus Wessel; Kevin and Joe McKeon. He is also survived by six great grandchildren. He will be dearly missed and remembered by all who loved him.